Last week, I’ve written Why 98% of new bloggers fail and quit in first 6 months? which touch two main points i.e. whether the blog has any commercial intention aspect to it or whether the blogger writes on something they are passionate about. Similarly, this week I will go in more depth on the 6 things beginner bloggers must do to avoid failure. By fochllowing this simple 6 things, new bloggers can gain popularity online and become the authority in their niche of preference.
Choose a subject you are compassionate about
This tip, of course, is the most important. Instead of writing on things you think people might want to know more about, consider a subject that truly interests you. Center your topic on a passion, skill, or personal hobby you have rather than one that is popular. Choose a subject that you would feel comfortable talking about with friends. It can be informative or based on a significant life experience you had that your audience can relate to.
For example, don’t write about the hottest selling handbags if you have no intention on buying one, just because it’s a hot subject. Instead, you may want to write about how your vacation was ruined because you neglected to plan ahead. You can then help prevent your readers from ruining their vacations.
Finally, choose a subject that you have a genuine interest and background in. This will ensure that you know what you’re talking about and won’t lose your interest in it months later. For example, don’t blog about consumer rights unless you have a background in law or years of experience dealing with this subject. Also, don’t blog on a particular topic just for the sake of educating yourself about it, because your blog will most likely be short-lived.
Who your audience are
Before you write, you need to analyze what type of people would benefit from reading your posts and what they can learn from them. First, center your blog around a particular subject. Don’t make your subject too broad or general (ie: “shoes”) because your content will be buried in a sea of millions of other posts. Likewise, don’t choose one that is too specific (ie: “Stacy Adams dress shoes”) this deflects potential readers away.
Say for example, your blog is based on dress shoes. Your audience may be office workers, thus eliminating blue collar workers and athletes. You can then inform your readers which dress shoes are best for those who are on their feet more than half the workday.
Read and evaluate others’ blog posts
Once you’ve decided to blog, naturally, you’ll want to get started ASAP, but wait! Before publishing your first posts, visit as many other blogs as time permits. Evaluate each by making two lists: things you liked about the blogs and things that could be added. By writing them out, you will know how to make your content even more entertaining.
Give your content a personal touch
You want to be genuine and original. Nothing like copying others’ content makes you look unintelligent, phony, and insincere. Nobody likes copycats. No man has ever been made great by imitation. Therefore, you’ll want to include your own insights and feelings on things and perhaps add some humor. For example you can say, “buying dress shoes on your lunch break forces you to decide too hastily.” However, don’t be opinionated on subjects that are publicly controversial, such as gay rights or abortion.
Choose an ongoing topic
To keep readers coming back to your blog again and again, you’ll want to pick a subject that you’ll never run out of content to write about. Say your blog is on dress shoes, don’t limit it to just advice on how to choose the right pair for your needs. Eventually, you’ll run out of things to say about what makes dress shoes comfortable and supportive. For example, you can add things new like brands that offer great support for both men and women, what consumers are saying about the latest brands and styles, which are best and which to avoid, etc.
Hence, you’ll want to choose a topic where new content about it is continuously being released. This may begin with subscribing to a hobby-based magazine or visiting websites with ever-growing content. Rather than making your blog pure factual, you may want to include related fads and trends along with recent experiences people encountered relating to your blog’s topic.
Give your posts a four-part structure
Readers often skim posts when deciding whether to read them or not, usually within the first paragraph or two. Therefore, you’ll want to structure your blog with: 1) a catchy headline, 2) introduction, 3) body, and 4) call-to-action.
Creating an attention-getting headline is most crucial of all. Why? It is what prospective readers base their decision whether to read or not to read your post. Hence, the title must contain as few words as possible but just enough to accurately sum up what the article is about. Its wording must appeal to the emotional nature of readers. For example, “How Quality Dress Shoes Eliminate Foot Pain” informs office workers about avoiding painful feet at work.
Second, the introduction must be capturing. Start out the blog with mind-blowing news. You may state alarming facts or statistics, perhaps something your readers must be aware of. Like the headline, its content must appeal to the readers’ emotions. For example you can say something like, “Did you know foot pain attributes to 24% of absences in the workplace?” or “Poor fitting shoes are proven to cause excessive tiredness”, etc.
Third is obtaining a well-written body. Now that you’ve captured the interest of the reader, your next goal is to keep it. Thus, the body’s content must build on what the headline and the introduction said. Use wording sparingly and avoid wandering off the subject. State material facts and back them up with examples. Most of all, don’t make the body too long. Remember, readers want to find answers to their questions or additional info to satisfy their curiosity ASAP and move on. Articles with overly long bodies often discourage people from the start.
Finally, there is the call-to-action. Not only have you stated the facts and elaborated on them, now you must steer them in the right direction. This may mean getting them to visit your website, purchase a product you sell, join an organization, or to just visit your blog regularly. The call-to-action then represents the final step and hopefully the fulfillment of their satisfaction. Make it count and they will return.
To be write an article that will attract readership, your article needs person touch, appear professional and most of all answer the problem faced by the reader. After all, in the internet world people have less and less attention to a long post without answering their question. So be to the point and answer problem faced by your reader.