So, you’re a new business owner or blogger and you want to draw traffic to your website. How do you go about doing that? Have you considered marketing through Facebook? If not, it is highly advisable that you do. Why? What’s the first thing most people think about when it comes to social media? Facebook of course! Therefore, if your business or blog is not present on this site, you’re missing out on a big opportunity on exposing yourself to the outside world.
If you haven’t already, sign up with Facebook and set up your own profile. Preferably, you’ll want to make your username the same as the name of your business or blog as that is what Facebook fans will know you by.
Marketing through facebook by joining groups
Getting promoted on Facebook usually means joining groups. You can join up to 300 groups, but belonging to at least 30 will promise you great exposure. As you view posts from people in other groups, you can get ideas on how to make your future content or business better. Likewise, you can get acquainted with other individuals who can turn into customers later.
Establish A Brand
One essential method of getting yourself known by others is through establishing a brand for your business. A brand is a small set of elements that give your company or blog a unique identity that tells your viewers what it’s about. This starts with your avatar, a small photo or icon. Whatever icon or logo you use on your website, it should also be used as your Facebook avatar. That way, wherever your fans are online, they know they’re connecting with you rather than a competitor.
Ideally, there should be three keywords that represent the subjects of your business or blog, all closely related to one-another. For example, if you sell sporting goods, you may want to use keywords as exercise equipment, hiking gear, or fishing tackle. Keep all your content within your chosen range. So if you specialize in sporting goods, don’t post things like recipes or home décor on your Facebook wall. Open a separate channel for that.
Create A Social Media Strategy
Before you can expect to find people interested in your channel, you need to have a social media strategy. This means analyzing who your customers or readers are, what their needs or desires are, and how they can benefit from your content, services, or products. Additionally, you’ll want engaging content that will direct them over to your website or blog via clicking on a link.
So for example, if your sporting goods store sells exercise apparel, elaborate on the brands or types of exercise wear you sell and how they can improve comfort and reduce sweating while bicycling or working out. Or if you offer biking accessories, you know cyclists need to stay hydrated and prevent injuries if they tumble while riding. Hence, you can offer things as bike water bottles along with knee, elbow, and hand pads and helmets.
When and how often you post is also important. Fans that learn about your channel and want to know more about your blog or business will expect a steady flow of up-to-date content. That may mean posting daily, every few days, or perhaps weekly. Posting inconsistently or infrequently will convince your them that you are not totally serious about your niche or don’t know much about it. If you cater to people who live in a specific time zone, say EST, it is best to post in the early evening in that time zone when they’re likely to get home from work.
Other Tips On Gaining Popularity On Facebook
Gaining traffic through Facebook requires much more than just slapping up enticing content. You will want to follow these tips as well:
1. Interact with others in your same niche. Find other members who post content that interests you and give them likes, shares, and comments as well. Just like you would love to receive input from others, they would love to receive input from you.
2. Use a scheduling service for placing your posts. So, if you want to post something on your channel at 7:00 pm EST on weeknights and none on Saturdays and Sundays, there are numerous ways to automate your posts including services as Postcron (https://postcron.com) or Buffer (https://buffer.com). These services also post to other popular social media sites as Twitter, Instagram, etc.
3. Visit your groups regularly. This will not only enable you to get insights
and ideas from others but most importantly, make friends and keep in touch with what’s going on in your niche’s world.
4. Set up Facebook ads. Having pages simply gives your Facebook wall more presence and your fans something to look at. To get started, simply go to the link: www.facebook.com/pages and select Create Page then select one of the six categories: 1) Local Business or Place, 2) Company, Organization, or Institution, 3) Brand or Product, 4) Artist Band or Public Figure, 5) Entertainment, and 6) Cause or Community. Follow all of the instructions and furnish the information requested and soon you’ll have an ad all of your fans can see, termed as a fan page. If you have HTML coding skills, this will truly come in handy.
Facebook is truly a powerful social media and advertising tool. However, before it can be effective, you need to know how to use it just right. You simply can’t slap tons of entries on your main page and expect people to naturally come flocking to your site. First, you must find people who are interested in your content then determine their wants and needs. Second, you need to interact with potential fans and special interest groups to gain insights and ideas as well as stay in touch with your niche. Third and final, you must post compelling Facebook ads that will lure people to your website.
Gaining popularity and traffic that generates a high conversion rate isn’t easy. Hence, you need to establish a brand that all your fans will know you by. If you build a satisfactory customer service reputation, you will gain loyal customers that may even refer new people to your site. Whatever you do, don’t give up. With patience and persistence, you will succeed.